UTM Builder – Campaign Tracking URL Generator
Create trackable URLs for your marketing campaigns with UTM parameters. Just fill in the fields below — source, medium, campaign name, and optional extras — and get a clean, ready‑to‑use URL instantly. Everything stays in your browser, completely private.
Campaign Details
How to Use the UTM Builder
- Enter your website URL – The page you want to track (e.g., your landing page).
- Fill in the required UTM parameters – Source, Medium, and Campaign Name are mandatory. These tell Google Analytics where your traffic comes from.
- Optional parameters – Add Campaign Term (for paid keywords) and Campaign Content (for A/B testing different links).
- Click "Generate UTM URL" – The full tracking URL appears immediately.
- Copy or download – Use the copy button to grab the URL, or download it as a .txt file for later use.
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL. They let analytics tools like Google Analytics 4 (GA4) track exactly where your website visitors are coming from. Without UTMs, all social traffic might show as "direct / none" and you'll miss which campaigns are working.
Pro Tip: Keep your UTMs consistent. Use lowercase, replace spaces with underscores or dashes, and agree on a naming convention with your team before you launch a campaign.
UTM Parameter Guide
- utm_source: Where the traffic originates (e.g., facebook, twitter, newsletter).
- utm_medium: The marketing medium (e.g., cpc, social, email, banner).
- utm_campaign: The specific campaign name (e.g., black_friday, summer_sale).
- utm_term (optional): Used for paid search to track keywords.
- utm_content (optional): Used to differentiate between two similar links within the same campaign.
Best Practices for UTM Naming
- Be consistent with case – always lowercase to avoid duplicate entries in reports.
- Use underscores or hyphens instead of spaces (our tool handles spaces automatically, but it's good practice).
- Don't use UTMs for internal links – only for external campaigns.
- Keep a spreadsheet of all UTMs so your team can see which tags have already been used.
- Test your URLs – paste them into your browser to make sure they work before you send them out.
From the Textify Team
We built this UTM Builder because we were tired of manually typing `?utm_source=...` every time we created a campaign link. Now you can get a clean, properly encoded URL in seconds, without worrying about typos or broken parameters. It's simple, private, and always free.